Care what you share?

At the outset of this post, let me agree with some of you who believe that I am having a sort of a 'content' hangover. I am. And so, this one is a follow up on the previous post and once again, attempts to decode the 'content significance' mystery.

We all share updates and links on our various social profiles. While some may employ this for genuine dissemination of interesting information or even better, to spread knowledge, there are others who use this merely as a tool to scream out their likes and dislikes. Now, I don't have a problem with the latter but if online personality perceptions are based on the content shared then I think we need to rethink. 

On my twitter timeline, i realize that there are two sorts of content propagators: 1) who tweet their own content & 2) who provide links to content not produced by them. Both are fair and totally justified actions. 

However, when I see a person tweeting excessively, say about 20 tweets per day, I often wonder if he even known whats written in there? Correct me if I am wrong but my imagination fails me when I think of so much information assimilation for an individual. 

And I certainly have a problem if a person is sharing content without going through it himself. Why? Simply because online medium believes 'content is king' and thus, I form my opinions and beliefs on the nature & kind of content being shared. And if content is being shared unthoughtfully, I am being cheated. 

Maybe I am being cynical about the whole content sharing business but I believe that somehow we have taken 'content is king' mantra for granted for the online medium and are overlooking other important elements which actually govern online behaviour. 

For one, I am really wary of desperate, wannabe influencers, who may use the apparently impressive, 20-links per day strategy or even bloggers, who blog not for the sake of content/information but in order to create clout and followers. I know of people, who keep daily track of their increase in followers and write anything, just anything, to keep those followers entertained and hooked. I wonder if the latter will ever realize, in such cases, that they are being consumed than the content. 

I believe that a real influencer thinks and knows. He can explain and debate. He is an observer and an analyzer. Simply put, he may send out just one blog per week or even tweet a day but the content in that one post will be information rich and fact furnished.

And I question this way because I do not share anything online without completely assimilating the piece. Do you do the same? Do you care what you share?